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The Global RepTrak® 100 is a study that Reputation Institute conducts annually to measure the reputation of the world’s 100 most highly-regarded and familiar global companies in 15 countries. Included firms must meet the following qualifications: 1) Have a significant economic presence in the 15 largest economies 2) Have an above average reputation in its home country 3) Have global familiarity over 40% It is the largest Global reputation study, with ~170,000 ratings
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