Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

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    • April 2022
      Source: Interactive Advertising Bureau
      Uploaded by: Knoema
      Accessed On: 05 May, 2022
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      IAB reports on revenue and spending reflects the health of the digital advertising ecosystem.The data is obtained directly from the information supplied by companies selling advertising online.   Note-Collected multiple years of data from PDF's, 2016 on wards Internet advertising taken as indicator Internet