Samba TV provides viewing data that can help advertising companies understand the fluctuations of ad impressions across countries, markets, and ad categories, as well as viewership volumes at different times of day for each quarter, equipping them to find the best market, TV network, and time for their ads. Viewership data from Samba TV can also be used by advertising companies and TV networks for competitor review.

On this sample dashboard, you can explore highlights of the types of insights your organization can glean from Samba TV's data with data tools from Knoema. Select a country from the drop-down menu to view country details.


Want to learn more about how you can create custom visualizations and data dashboards with the data your team needs at its fingertips? Chat with our team!

Alternative Data +

Your access to 100s of data vendor profiles, sample data, and dashboards with the latest in leading indicators. Discover new signals and insights with our Alternative Data + platform.

Related Insights from Knoema

Viscacha | US E-Commerce Sales: Target Example

(3 March 2021) COVID-19 prompted consumers to change their buying habits in 2020, shifting towards more online purchases. E-commerce lost some momentum by the end of the year, with online holiday spending declining on a seasonally-adjusted basis. However, data provided by Viscacha, showcasing holiday spending at Target, the eighth-largest retailer in the United States, demonstrates that online sales still outperformed in-store sales during the holiday season. The Viscacha data also shows a significant difference in the distribution between online and in-store sales for different...

Apptopia | COVID-19 Impact on Consumer and Business Mobile App Popularity

(27 March 2020) The force that is 'global social exclusion' is becoming a fatal event for some businesses that rely on in-person labor force and customers, while for others it is a chance for rapid growth and development of new services lines. As the coronavirus infections curve worldwide has shifted over recent weeks to become still steeper, entire companies have begun switching to remote work operations. Many industries, such as air travel, tourism, and retail are undergoing rapid business model adjustments to soften the impact of the COVID-19 pandemic. Below we share another...

Coronavirus and the US Consumer by Prosper Insights & Analytics

Prosper Insights & Analytics has 18 years of experience producing market leading monthly survey-based research of consumers' overall confidence. In its most recent survey, Prosper asked consumers about their concerns with regard to the coronavirus pandemic and the related cancellation of major events. You can explore Prosper's latest findings in depth below, but we'll give the spoiler: 82% of US consumers expressed one form of concern or another and believe that they will somehow experience direct consequences of the pandemic. Moreover, for the first time in six months there is...

SimilarWeb | Coronavirus Impact on US Web Traffic

The coronavirus outbreak has affected American consumer patterns and business interactions. According to SimilarWeb, which provides web traffic data from various web services, web traffic patterns shifted immediately after the first reports of confirmed COVID-19 cases. These shifts give investors important information about the extent of impact on end users as well as about unique industry-specific formats of running business during the COVID-19 pandemic. While travel, airlines, and hotel businesses will be influenced more directly in the short-term, categories such as web...