The coronavirus outbreak has affected American consumer patterns and business interactions. According to SimilarWebwhich provides web traffic data from various web services, web traffic patterns shifted immediately after the first reports of confirmed COVID-19 cases. These shifts give investors important information about the extent of impact on end users as well as about unique industry-specific formats of running business during the COVID-19 pandemic. While travel, airlines, and hotel businesses will be influenced more directly in the short-term, categories such as web conferences and product delivery could experience a watershed in terms of longer-term changes in consumer behavior patterns. 

The analysis below covers the period from December 1, 2019 to April 2020, including traffic mobile and desktop web traffic originating from the United States. The growth rates expressed in this report are sequential year-on-year relative to January of this year. In other words, consider January the index, and all subsequent growth rates in February and March relative to the January numbers, which largely reflect a pre-crisis period for most of the United States.


Take a look at coronavirus impact on web traffic in different countries.

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