The tendency to buy domestic products has always been observed in consumer behavior. In a pandemic situation, emotions are elevated and carry through to consumer behavior. According to Cognovi Labs, Americans are becoming more motivated to buy goods made in America.

  • One of the reasons for this change in motivation is the desire of Americans to avoid dependence on other countries for vital goods. At the beginning of March, consumers were panic buying face masks and exhausted supplies. Cognovi EMOTION AI detected a dramatic increase in fear when essential goods, including face masks, were nowhere to be found.
  • This shift in motivation can also be explained, for example, by the desire to help your economy in the form of buying domestic products. Sometimes people of a particular country feel responsibility to support "home" businesses to survive through crisis, understanding that their actions drive the whole economy of the country.

Whatever the motivator, today we want to highlight the difference between alternative data and traditional in understanding consumer behavior. According to alternative data, US consumer buying behavior will change soon as their motivation to buy products made in America eases. However, traditional data will not show this change as early as it will be apparent in the alternative data, underscoring the value of having multiple streams of data during a crisis. 

Coronavirus Data and Insights

Live data and insights on Coronavirus around the world, including detailed statistics for the US, EU, and China — confirmed and recovered cases, deaths, alternative data on economic activities, customer behavior, supply chains, and more.

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