The tendency to buy domestic products has always been observed in consumer behavior. In a pandemic situation, emotions are elevated and carry through to consumer behavior. According to Cognovi Labs, Americans are becoming more motivated to buy goods made in America.
Whatever the motivator, today we want to highlight the difference between alternative data and traditional in understanding consumer behavior. According to alternative data, US consumer buying behavior will change soon as their motivation to buy products made in America eases. However, traditional data will not show this change as early as it will be apparent in the alternative data, underscoring the value of having multiple streams of data during a crisis.
Live data and insights on Coronavirus around the world, including detailed statistics for the US, EU, and China — confirmed and recovered cases, deaths, alternative data on economic activities, customer behavior, supply chains, and more.
Prosper Insights & Analytics has 18 years of experience producing market leading monthly survey-based research of consumers' overall confidence. In its most recent survey, Prosper asked consumers about their concerns with regard to the coronavirus pandemic and the related cancellation of major events. You can explore Prosper's latest findings in depth below, but we'll give the spoiler: 82% of US consumers expressed one form of concern or another and believe that they will somehow experience direct consequences of the pandemic. Moreover, for the first time in six months there is...
(20 May 2020) In recent weeks, drivers have returned to the roads across the United States as states have increasingly relaxed social distancing guidelines. As of the week starting May 11, driving activity measured as the number of miles per commuter topped the pre COVID-19 peak (different for each state) for two US states, and in 14 US states driving activity increased to 80% or more of the pre-COVID driving levels, according to Nexar. It's some of the hardest hit US states, including New York, New Mexico and Nebraska, where driving activity continues to stay relatively...
(27 March 2020) The force that is 'global social exclusion' is becoming a fatal event for some businesses that rely on in-person labor force and customers, while for others it is a chance for rapid growth and development of new services lines. As the coronavirus infections curve worldwide has shifted over recent weeks to become still steeper, entire companies have begun switching to remote work operations. Many industries, such as air travel, tourism, and retail are undergoing rapid business model adjustments to soften the impact of the COVID-19 pandemic. Below we share another...
Has travel been affected by the coronavirus, and if so by how much and where? The overall volume of passengers traveling by air affects many of disparate industries - not just airlines but travel sites and aggregators that sell tickets, hotels and car rental companies that rely on airports for a large volume of their business, credit card companies, restaurants and retailers. The list can go on. To try and gauge the impact that a reduction in travel due to the coronavirus might be having on these sectors and more, Advan analyzed foot traffic in key US and international...
Our website uses cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your personal cookie settings through your internet browser settings.
Privacy Policy