Uploaded by: Knoema
Accessed On: 05 June, 2018
Starbucks Corporation, incorporated on November 4, 1985, is the roaster, marketer and retailer of specialty coffee. The Company purchases and roasts coffees that it sells, along with coffee, tea and other beverages, and a range of fresh food items, through Company-operated stores. The Company also sells a range of coffee and tea products and licenses its trademarks through other channels, such as licensed stores, grocery and national food service accounts. The Company operates through four segment: Americas, which includes the United States, Canada, and Latin America; Europe, Middle East, and Africa (EMEA); China/Asia Pacific (CAP), and Channel Development. In addition to its Starbucks Coffee brand, it also sells goods and services under the brands, including Teavana, Tazo, Seattle's Best Coffee, Evolution Fresh, La Boulange and Ethos.
The Company's Americas, EMEA, and CAP segments include both Company-operated and licensed stores. The Americas and EMEA segments include certain food service accounts, primarily in Canada and the United Kingdom. The Company's Americas segment also includes its La Boulange retail stores. The Company's Channel Development segment includes roasted whole bean and ground coffees, Tazo teas, Starbucks and Tazo branded single-serve products, a range of ready-to-drink beverages, such as Cappuccino beverages, Starbucks Doubleshot espresso drinks, Starbucks Refreshers beverages, and other branded products sold worldwide through channels, such as grocery stores, warehouse clubs, specialty retailers, convenience stores, and the United States food service accounts.