(30 April 2021) According to the average team value estimates by Forbes, the valuation of sport teams in the "big three" major leagues — the NFL, MLB, and NBA — increased 5% in 2020, despite the attendance bans on many live sporting events and economic disruption caused by COVID-19. Over the last decade, the valuation of the three major leagues has increased by almost four times, outperforming the returns on the S&P 500 and Dow Jones Industrial Average stock indices by 25% and 42%, respectively. 

Experts identify television contracts as the biggest reason for the increase in major leagues sports team valuation in the 2010s. The beginning of the 2020s may be no less successful for the leagues, with growth facilitated by the ongoing adoption of legal sports betting in the US and cooperation between sports leagues and gambling operators.

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